Local Pen provides location Based Social Networking, Content & Ads. It is a Networking and Advertising application based on physical location. The name "Local Pen" signifies penning down of location specific details, problems, joys, news, events and other cultural aspects by local people and sharing that amongst themselves. The objective is to capture and touch upon the customs, culture, problem and other local fabric of the society and people of a particular location and make groups and communities around the same. This will keep the interest of the people in the social networking site. Vision- Our vision is to provide a platform for sharing problems, joys, news, events and subsequently ads of location based communities with local customs and culture in mind, enhancing lives of people taking it to the next level We intend to achieve our goals with some unique business development, marketing and sales strategies. We intend to target young and Internet and Mobile savvy customers staying in multi-story building societies first. We would also encourage early adopting youths for generating social and economical content within a certain locality and share profits with them