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From our Experts
We're all looking for someone to trust. People and institutions that will do what they say and say what they mean.
Banks used to use marble pillars and armed guards to make it clear that...
When journalism was local, the math of reporting was pretty simple: you found a trend, an event or an issue that was important and you wrote about it. After all, you were the voice to your readers...
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Certainly the easiest for some is to subscribe via ...
The purpose of an elevator pitch isn't to close the sale.
The goal isn't even to give a short, accurate, Wikipedia-standard description of you or your project.
And the idea of using...
A failure is a project that doesn't work, an initiative that teaches you something at the same time the outcome doesn't move you directly closer to your goal.
A mistake is either a failure...
Not a secret, often overlooked:
"Keep your promises."
If you say you'll show up every day at 8 am, do so. Every day.
If you say your service is excellent, make it so.
...
There are only three kinds of sales:
- Buying a refill, another unit of a service or product you've already purchased before
- Switching to a new model/brand/style
- ...
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