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From our Experts

Seth Godin - Wednesday, December 21, 2011 - 16:20

We're all looking for someone to trust. People and institutions that will do what they say and say what they mean.

Banks used to use marble pillars and armed guards to make it clear that...

Seth Godin - Tuesday, December 20, 2011 - 15:45

When journalism was local, the math of reporting was pretty simple: you found a trend, an event or an issue that was important and you wrote about it. After all, you were the voice to your readers...

Seth Godin - Tuesday, December 20, 2011 - 03:32

You can get this blog every day, mostly for free. Here are some options:

Certainly the easiest for some is to subscribe via ...

Seth Godin - Monday, December 19, 2011 - 15:38

The purpose of an elevator pitch isn't to close the sale.

The goal isn't even to give a short, accurate, Wikipedia-standard description of you or your project.

And the idea of using...

Seth Godin - Sunday, December 18, 2011 - 15:37

A failure is a project that doesn't work, an initiative that teaches you something at the same time the outcome doesn't move you directly closer to your goal.

A mistake is either a failure...

Seth Godin - Saturday, December 17, 2011 - 16:12

Not a secret, often overlooked:

"Keep your promises."

If you say you'll show up every day at 8 am, do so. Every day.

If you say your service is excellent, make it so.

...

Seth Godin - Friday, December 16, 2011 - 16:17

There are only three kinds of sales:

  • Buying a refill, another unit of a service or product you've already purchased before
  • Switching to a new model/brand/style
  • ...